Meta Ads · Founder-led since 2024

Flat-fee Meta Ads. Founder on every account.

$1,500 a month. Live in 7 days, or the first month is on us. Book a 30-minute live teardown of your Meta account — I open it on screen, walk through what I’d change first, and you keep the recording either way.

Founder runs your account
Flat fee, switch any time
7-day launch guarantee
Bi-weekly creative refresh
CAPI, MMM, geo-lift standard

Book the 30-min teardown See the $1,500 plan

No 12-month contracts • No upsells • No junior media buyers

The work, and what people say about it

Eight signals. One operating system.

Three case studies with the numbers behind them, five named client voices verified by a third party.

5.0 100% Job Success Top Rated Verified on Upwork →

Case studies

DTC apparel · Shopify

Grizzly Golf

+86%Revenue PoP

+16%ROAS PoP

Six months of Meta acquisition for the Shopify golf-apparel brand. A high-tempo creative testing program found the angles that worked and scaled them — revenue and return moved together.

B2B SaaS · Lead-gen

FlexiBake

−74%Cost / lead PoP

+289%Lead volume PoP

High-volume creative testing on a rebuilt campaign structure for the bakery-software lead engine. Cost per lead and lead volume both moved hard inside 60 days.

Legal · Lead-gen

Peach State Probate

−93%Cost / lead PoP

+241%Lead volume PoP

Sandy Springs probate firm. Tracking rebuilt to best practice, creative volume scaled, and a dynamic targeting strategy that let Meta’s algorithm surface additional qualified leads.

Client reviews

Will brought deep expertise in Meta Ads, quickly understood our existing campaigns, and gave clear, actionable recommendations — especially around budget allocation, testing frameworks, and performance optimization for smaller ad spends.

Talia

21Digby

Super helpful in assisting with our campaign build and offering great strategic advice. Reliable, completed all work on time, and super communicative. Clearly an expert in paid media strategy & management.

Elizabeth Nanaviji

Mad Rice

Will took over a project that had been started by someone else and quickly got it online. Very good communication on pricing and scope of work. He took the time to explain and review where I had questions.

Mark Rodrigue

Rogue Life Co.

Will delivered and set up the tracking, campaign, creatives, and everything needed for our Facebook ad campaign. Pleasure to work with.

Tim

ServiceSetter

Will is the best at [Meta] Ads. He’s local and does a great job. I highly recommend him.

Tammy Sons

TN Nursery

$50M+ deployed since 2024 1,000+ creatives per year Founder on every account 7 days from contract to live

Who you actually work with

No layers. You talk to me on every call.

Most agencies sell senior strategy and ship junior execution. The person who pitched you isn’t the person running your account thirty days later. Raintree is built the other way around — one person, on the pitch and on the account.

Founder · Strategy · Media Buyer

Will Kennon

Will founded Raintree Ads in 2024 after running performance marketing in-house for high-growth eCommerce and lead-gen brands. He’s personally managed over $50M in Meta spend across SaaS, CPG, DTC apparel, home goods, legal, industrial B2B, and creator tooling. He’s the person on your sales call, your account, and your bi-weekly review.

$50M+

Meta spend managed

Active accounts

2024

Founded Raintree

“Every dollar that runs through a Meta account is a data point. The job is to make sure the next dollar is smarter than the last one. That’s the only edge that actually compounds.”

The first 14 days, included

Inherit an account? We reset it before we spend.

Every engagement opens with the Raintree Reset — a two-week audit of what’s actually broken before a single new dollar runs. It’s in scope. It’s billed at the same flat fee. And it’s the reason week three is when accounts start moving, not month three.

What you’re probably inheriting

Say goodbye to.

Campaigns nobody’s touched since last quarter
Creative that’s been running since launch
Reporting that doesn’t tell you what to do Monday
Spend going up without revenue following
Account managers who go quiet between QBRs

What lands in week one

Say hello to the Reset.

A line-item audit of the existing account, written for the operator, not the dashboard
CAPI, MMM, and geo-lift wired in — standard, not a paid add-on
First bi-weekly creative batch shipped before day 14
A campaign restructure ready to deploy in week three
Bi-weekly call with the founder, on the calendar before launch

Book the teardown

The difference

The good vs. the rest.

Sales pages all sound the same. What ships after the contract is where it diverges. Here’s the honest split.

Most agencies

The rest

Senior on the pitch, junior on the account
Creative production is a separate line item
One vertical, one playbook, no portability
Quarterly creative refresh, if you ask twice
Last-click dashboards and a monthly PDF
12-month contract, scope locked, price hidden
Six weeks from signed contract to first live ad

Raintree Ads

The work, the way it should be done

Founder on every account, every two weeks
Creative production is in scope, never an upsell
A cross-vertical pattern library, eight live accounts deep
Bi-weekly creative batch, standard, every cycle
CAPI, MMM, and geo-lift wired in on day one
Flat $1,500/mo published price, switch plans any time
Live within 7 days of signature, or the first month is on us

Book the teardown

How the work actually compounds

Meta still works. Most accounts don’t.

Four practices that show up on every account, every cycle — not a list of capabilities, a description of what gets done while you sleep.

001 / Pattern recognition

Cross-vertical pattern library

A hook that crushes in DTC apparel shows up in legal lead-gen three months later. We’re running both, so we don’t test your account from zero — the first creative batch is already informed by what just won on Landco, Peach State, or Hass.

002 / Measurement

Honest measurement, not dashboards

CAPI, MMM, geo-lift, and LTV modeling on every account. You’ll know which dollar earned its keep and which one didn’t — not which click happened to fire last.

003 / Creative

Creative production at velocity

Roughly 26 fresh batches a year, per account. UGC, statics, and motion, all produced in-house. Volume is the input. Compounding learning is the output.

004 / Ownership

Founder on the account

The person who pitched you is the person on Slack at 9 a.m., the person reviewing the weekend numbers, and the person on your bi-weekly call. You won’t hear “let me check with my team.”

Pricing, in plain numbers

Two plans. One published price.

Same scope on both: founder-led, creative in scope, CAPI / MMM / geo-lift wired in, bi-weekly call. Ad spend is paid directly to Meta and billed separately.

Flex

Month-to-month

$1,800/ month

No commitment, switch plans or cancel any time. The right call if you want to try the work for a cycle before you sign anything longer.

Cancel any time

Compound · Most popular

Six-month subscription

$1,500/ month

Same scope, $300 a month off in exchange for a 3-month commitment. The right call if the goal is compounding, not a sprint.

Switch to Flex any time, no penalty

See full pricing

Common questions

Before you book.

How does pricing actually work?

Flat fee. $1,800 a month on Flex, $1,500 a month on a 3-month subscription. Same scope on both plans — account management, bi-weekly creative refresh, CAPI / MMM / geo-lift, bi-weekly call with the founder. Switch any time, cancel any time. Ad spend is paid directly to Meta and billed separately. Full pricing page.

What does the 30-minute teardown call cover?

Thirty minutes, no obligation. I open your Meta account live on the call, walk through what I’d change in the first 30 days, and you keep the recording either way. If you decide we’re not a fit, that’s the deliverable — a recorded teardown you can hand to whoever runs your account next. No pitch deck.

What’s the 7-day launch guarantee?

You’re live within 7 calendar days of contract signing. The Reset audit, account access, tracking setup, and first creative batch all run in parallel in week one. If we miss that deadline for any reason on our side, the first month’s fee is refunded.

Will I be working directly with the founder?

Yes. Will is the person on your sales call, the person on your account inside Meta Ads Manager, and the person on your bi-weekly review. No agency layers and no handoff to a junior media buyer once the contract’s signed. If that’s ever not true, you have grounds to cancel without penalty.

What’s the minimum ad spend?

Around $10,000 a month on Meta. Below that, our flat fee starts to look expensive relative to results and we’d rather point you somewhere that fits your stage. Happy to make a recommendation on the teardown call if that’s where you are today.

Do you handle creative production?

Yes — in scope, never an upsell. Roughly 26 batches a year, per account. UGC, statics, and motion, produced in-house. You get the working files alongside the running ads, so the assets stay yours even if we eventually part ways.

What makes Raintree different from a larger agency?

Three things. First, you talk to the person actually running your account — not a senior who shows up for the pitch and the QBR. Second, we run eight accounts across six industries, so the pattern library is real, not theoretical. Third, the price is published and the scope is fixed, so there’s nothing to negotiate every quarter.

What industries do you actually run?

Today, the active roster is B2B SaaS (Zuper), CPG awareness (Hass Avocado Board), DTC apparel (Landco Outdoors, Rogue Wear), home goods (Lulu DK), legal lead-gen (Peach State Probate), creator SaaS (Curios), and industrial B2B (Sterling Hose). If your category isn’t on that list and the spend is over $10K/mo, the teardown call is the best place to test the fit.