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Free Tools · No login on any of them

Five free Meta ads tools,
built for real client work.

Each of these started as an internal tool we used on client accounts, then got published free. Check your tracking, find your breakeven, diagnose a conversion drop, budget an event campaign, and compare your numbers against sourced benchmarks. No email gate, no signup.

Tracking · 24 checks Free Tracking Audit 24 checks in about 20 seconds. Scans your Meta pixel, GTM container, Meta's live pixel config, and consent stack, then returns a scored fix list ordered by severity. Run the audit → Unit economics Breakeven ROAS Calculator Three inputs: AOV, margin, profit goal. Returns your breakeven ROAS, breakeven CPA, and a profit-based target so you know exactly where scaling stops paying. Run the calculator → Diagnostic · 8 questions Conversion Drop Diagnostic 8 questions about what changed in your account. Returns 1 to 3 ranked causes, from tracking breaks to creative fatigue to auction shifts, each with a concrete fix. Diagnose the drop → Live events · Budget math Event Ticket Ads Planner Ticket price, sales target, and flight length in. Total budget, cost per ticket, breakeven spend, and a week-by-week pacing table out. Defaults cite public benchmarks. Plan the campaign → Benchmark library · 5 metrics Meta Ads Benchmarks CPM, CPC, CPA, ROAS, and CTR by industry, compiled from four public datasets. Every row links to its source. None of it is Raintree client data. See the benchmarks →

Why these are free, and how they fit together.

The tools cover the three questions every Meta account has to answer. Is the data clean? The tracking audit checks whether Meta is receiving usable conversion signal from your site, and the diagnostic narrows down why performance dropped. What can you afford? The breakeven calculator turns your margin into a target, and the event planner does the same math for ticket campaigns. Is your account normal? The benchmark library shows what other advertisers actually pay, with every figure linked to a named public source.

None of them ask for an email before showing results. If a tool surfaces a problem you would rather hand off, that is what the strategy call is for.

Start with the audit. It finds the expensive problems.

Broken tracking quietly taxes every dollar you spend. The audit takes about 20 seconds and tells you if that is happening on your site. Or book 30 minutes and we will walk through your numbers with you.

Run the free audit → Book a strategy call