Most Shopify brands stall at $30 to $50K a month in ad spend and blame the algorithm. The algorithm is fine. What's broken is CAPI signal that never made it through iOS 14, creative that's been running nine weeks, and a funnel that only knows how to buy first-time customers. We rebuild all three so spend climbs and ROAS holds.
Four reasons most agencies leave growth on the table once spend climbs past five figures.
iOS 14 broke last-click for roughly half the conversions you actually get. Most accounts pretend it didn't. Without server-side CAPI and proper event dedup, Meta is making bid decisions on about 60% of your real signal. We rebuild the data layer first. Event match quality of 8.0 or better is non-negotiable before we ship a single creative.
The best Shopify accounts ship 8 to 15 new creatives every two weeks. Most brands ship one or two and wonder why CPMs keep climbing. We produce UGC, statics, and motion at portfolio velocity. The algorithm always has fresh signal to learn from.
If your first-purchase CAC is $40 and your AOV is $55, cold traffic alone will never scale profitably. We layer in subscription nudges, post-purchase upsells, and email and SMS handoffs. LTV climbs. The CAC math works two months in instead of never.
Advantage+ Shopping pulls more ROAS than any other placement Meta offers. It only works when your catalog feed is clean, your product sets are segmented by margin, and your product images aren't five-year-old PDP shots. We set all three up in week one.
The same system we run on every account. Calibrated for Shopify unit economics, not B2B funnels.
CAC. AOV. Repeat rate. Contribution margin. We model what's profitable at scale before recommending a spend target. No “just spend more” suggestions without the math behind them.
In-house production at portfolio velocity. Hook-led video. Before-and-afters. Founder-story. Problem-aware statics. 8 to 15 new concepts every two weeks, iterated off the ones that worked.
Advantage+ Shopping as the workhorse. Manual prospecting for new-creative testing. Cohort-specific retargeting for warm audiences. Catalog DPAs for the long tail of SKUs.
Conversions API. Event deduplication. EMQ monitored weekly. Post-purchase survey for blended attribution. Decisions get tied to incremental dollars, not Meta's self-reported numbers.
“Six months of compounding gains on Shopify and Meta. Creative iteration loops that founders Megan and Corey called out by name.”
Thirty minutes. Share read access on your ad account ahead of the call. We'll come ready with a real teardown and the specific levers we'd pull in your first 30 days.