Roofing demand arrives in surges: a hail night can produce six months of work in one zip code. The companies that win pair always-on retail campaigns with a storm playbook that launches in hours, and intake fast enough to beat the door-knockers. We build both, and we track it to booked inspections, not form-fills.
Four patterns from storm and retail roofing accounts.
By the time a normal agency ships a storm campaign, the door-knockers have signed the street. We pre-build storm creative and launch geo-targeted response campaigns within hours of the weather event.
Storm-chaser horror stories make trust the whole sale. Local proof wins: crew video, drone before-and-afters from named neighborhoods, license and warranty specifics, owner on camera. Generic lead-gen creative reads as a scam.
The homeowner who requests an inspection calls whoever answers first. Instant lead routing plus a same-day scheduling flow beats a cheaper lead every time.
A $12K insurance replacement and a $600 repair cannot share a CPL target. We split campaigns by job economics and report cost per booked inspection by job type.
The portfolio system, tuned for surge demand and high-ticket local trust.
Always-on retail replacement campaigns plus a pre-built storm playbook: creative, geo templates, and budget triggers ready before the weather is.
Drone before-and-afters, crew and owner video, neighborhood-specific angles, warranty and financing hooks. Proof over promises.
Geo-surge campaigns by affected zips, lead forms with inspection qualifiers, click-to-call for urgent repair, retargeting for the estimate-comparison window.
Offline uploads from your CRM, cost per booked inspection and per signed contract by job type, storm vs. retail split reporting.
Hours, not weeks, because the playbook is pre-built: storm creative is produced in advance, geo templates are ready, and budget triggers are agreed upfront. The launch is an execution step, not a project.
A flat monthly fee starting at $1,500, published on the pricing page. Ad spend is separate and typically scales with season.
Speed and qualification. Inspection requests get routed to your phone instantly, forms carry qualifiers that filter tire-kickers, and creative anchors on real local jobs so the person who clicks already trusts you. The lead is the same platform; the system around it is not.
Yes. Different creative angles, different qualifiers, different economics, separate reporting. Blending them hides which side of the business your ad spend is actually feeding.
Live within 7 days of signing, with the storm playbook built during the first two weeks alongside your evergreen campaigns.
Thirty minutes. We’ll review your mix of storm and retail work, your current cost per inspection, and show you the exact playbook we’d have ready for the next weather event.