Revenue is easy to buy. Contribution margin is not. Most eCommerce accounts we open are scaling spend into creative that stopped converting weeks ago, with tracking that undercounts a third of their orders. We fix the signal, flood the account with tested creative, and scale what actually holds margin.
Four patterns show up in almost every DTC account we audit.
Between browser privacy, ad blockers, and checkout redirects, a browser-only pixel routinely misses 20 to 40% of purchases. Meta bids on the data it gets. Feed it 60% of your orders and every ROAS decision downstream is made half-blind. Server-side CAPI with deduplication is the first thing we fix.
If 80% of spend runs through one creative, you are one fatigue curve away from a bad month. The accounts that scale ship 8 to 15 fresh concepts every two weeks and iterate on the winners. Volume plus discipline. That cadence is the core of our engagement.
When CAC eats the whole first order, growth depends on repeat rate. We map AOV, margin, and repeat behavior before setting spend targets, then structure the account so new-customer cost lands where the LTV math says it should.
Platform-reported ROAS drifts further from truth the more you spend. We layer post-purchase surveys and blended metrics over platform numbers, so budget decisions follow incremental dollars instead of dashboard flattery.
The same closed-loop system we run portfolio-wide, calibrated for carts, catalogs, and contribution margin.
CAC, AOV, repeat rate, margin by SKU. We model what profitable scale looks like for your catalog before a dollar moves, and forecast spend targets you can sanity-check.
UGC, statics, and motion produced in-house. Hooks and angles borrowed from what is working across 10+ verticals right now, iterated against your account data every two weeks.
Advantage+ Shopping doing the heavy lifting, manual campaigns for clean creative testing, catalog ads for the long tail, cohort retargeting for warm traffic. No spaghetti account trees.
Conversions API with event deduplication, event match quality monitored weekly, post-purchase survey for blended attribution. Decisions tied to incremental dollars.
“Six months of compounding gains on Shopify and Meta. Creative iteration loops that founders Megan and Corey called out by name.”
A flat monthly fee starting at $1,500. No percentage of spend, so the fee does not inflate as you scale. Ad spend itself is paid directly to Meta. Full details are on the pricing page.
Ads are live within 7 days of signing. Tracking setup, account restructure, and the first creative batch run in parallel during week one.
We produce it in-house: UGC, statics, and motion, shipped in batches every two weeks and iterated against performance. You can supply brand assets and product photography, and the working files stay yours.
No. The system is platform-agnostic: CAPI signal, creative velocity, and full-funnel structure work the same on WooCommerce, BigCommerce, or a custom cart. Shopify stores get some extra catalog tooling, which is why it has its own page.
Platform ROAS and bank-account ROAS diverge, usually by more than founders expect. If Ads Manager says 3.2 and contribution margin is shrinking, the number is lying to you. We measure blended and incremental performance so you know which campaigns actually print money.
Thirty minutes. Share read access on your ad account ahead of the call and we’ll come ready with a real teardown: what we’d fix, test, and scale in your first 30 days.